Showroom and service center Porsche Novi Sad
Veliki rit 29a, Novi Sad
2008 - 2009
Porsche Immobilien GmbH
The arrival of foreign investors – multinational companies, investment funds, etc., has also imposed a need for recognizing and respecting the visual identities with all elements belonging to them which these companies bring. Corporate design, as clearly established company identity, is also carried out in the field of architecture and interior in a very precise and demanding way, conditioning the freedom of creation of the
engaged architects and engineers from other fields. Nevertheless, there are ways to achieve one’s own creative/author’s expression even in such correlations.
Author, BINA (Belgrade International Architecture Week) no. 6, 2010